Gernot Preslmayer
Design, strategy and writing
for brands.


I have lived and worked in London, NYC, Dublin, Berlin and Vienna—creating thoughtful, engaging and appealing solutions for brands around the world.

In 2013, I co-founded
Proxy, the first brand studio and VC in one. We’ve built over 28 start-up brands in Europe and the US, such as the Oura Ring, and were favourably profiled in Monocle, Creative Review and numerous design blogs. 

At Nokia, I established and designed the companys first unified, global brand identity system—which included the custom typeface
Nokia Pure developed with Dalton Maag—and collaborated with Microsoft brand teams in Seattle.


Before that, I worked at MetaDesign, Landor, Wolff Olins, Superunion, Futurebrand and more

VIE × NYC × LON
Say Hallo
Instagram
Twitter
LinkedIn

Mentions / Awards / Results


Published in Monocle and Creative Review 

Featured on Brand New, Visuelle, Identity Designed, TechCrunch, Visual Journal, The Dieline and on swissinfo.ch (as ‘a great example of Swiss typography in use’).

Red Dot Design Award

Muse Creative Awards

Oura, backed by Will Smith’s Dreamers fund, achieved $148m in funding as of early 2022

Argent voted Hottest Blockchain Brand, The Europas Awards 2019

Peak acquired by Hachette Livre two years after establishing brand by Proxy

Fy! chosen for iOS 11 launch screen visuals and featured in App Store ‘Best Apps’ 2017

Frill™ listed on NASDAQ 2019


Résumé / Full-time & Freelance
Brainds
Creative Director
2020—× VIE


Virtue / A division of VICE
Creative Director
2021 VIE & EUR

Mother Design
Creative Lead
2020 LON

The Howard Hughes Corporation
Creative Director
2020 NYC

Proxy
Co-Founder, Partner & Creative Director 
2014—2019 LON

Nokia
Creative Director, Brand Studio
2012—2014 LON

Wolff Olins / MetaDesign / Landor / Superunion / Futurebrand / Greenspace / Ogilvy / BBDO / ×××


Judging / Workshops / Pro-bono

Guest lecturer, School of Visual Arts’ Design Department, SVA NYC

Judge at London Business School MA in Entrepreneurship programme pitch events

Workshops at New Entrepreneurs Foundation in the UK, coaching 70 young start-up founders

Judge at Centre For Entrepreneur’s NEF Live 2019 Young Entrepreneurs annual event

Workshops throughout European start-up spaces, educating and inspiring founders

Guest lecturer and judge at London College of Communication (LCC)