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Gernot Preslmayer
Design, strategy and writing
for brands.
I have lived and worked in London, NYC, Dublin, Berlin and Vienna—creating thoughtful, engaging and appealing solutions for brands around the world.
In 2013, I co-founded Proxy, the first brand studio and VC in one. We’ve built over 28 start-up brands in Europe and the US, such as the Oura Ring, and were favourably profiled in Monocle, Creative Review and numerous design blogs.
At Nokia, I established and designed the company’s first unified, global brand identity system—which included the custom typeface Nokia Pure developed with Dalton Maag—and collaborated with Microsoft brand teams in Seattle.
Before that, I worked at MetaDesign, Landor, Wolff Olins, Superunion, Futurebrand and more.
VIE × NYC × LON
Say Hallo
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Twitter
LinkedIn
Mentions / Awards / Results
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Published in Monocle and Creative Review
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Featured on Brand New, Visuelle, Identity Designed, TechCrunch, Visual Journal, The Dieline and on swissinfo.ch (as ‘a great example of Swiss typography in use’).
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Red Dot Design Award
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Muse Creative Awards
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Oura, backed by Will Smith’s Dreamers fund, achieved $148m in funding as of early 2022
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Argent voted Hottest Blockchain Brand, The Europas Awards 2019
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Peak acquired by Hachette Livre two years after establishing brand by Proxy
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Fy! chosen for iOS 11 launch screen visuals and featured in App Store ‘Best Apps’ 2017
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Frill™ listed on NASDAQ 2019
Résumé / Full-time & Freelance
Brainds
Creative Director
2020—× VIE
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Virtue / A division of VICE
Creative Director
2021 VIE & EUR
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Mother Design
Creative Lead
2020 LON
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The Howard Hughes Corporation
Creative Director
2020 NYC
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Proxy
Co-Founder, Partner & Creative Director
2014—2019 LON
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Nokia
Creative Director, Brand Studio
2012—2014 LON
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Wolff Olins / MetaDesign / Landor / Superunion / Futurebrand / Greenspace / Ogilvy / BBDO / ×××
Judging / Workshops / Pro-bono
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Guest lecturer, School of Visual Arts’ Design Department, SVA NYC
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Judge at London Business School MA in Entrepreneurship programme pitch events
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Workshops at New Entrepreneurs Foundation in the UK, coaching 70 young start-up founders
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Judge at Centre For Entrepreneur’s NEF Live 2019 Young Entrepreneurs annual event
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Workshops throughout European start-up spaces, educating and inspiring founders
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Guest lecturer and judge at London College of Communication (LCC)
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