Gernot Preslmayer
Design, strategy and writing
for brands.

I have lived and worked in London, NYC, Dublin, Berlin and Vienna—creating thoughtful, engaging and appealing solutions for brands around the world.

In 2013, I co-founded Proxy, the first brand studio and VC in one. We’ve built over 28 start-up brands in Europe and the US, such as the Oura Ring, and were favourably profiled in Monocle, Creative Review and numerous design blogs. 

At Nokia, I established and designed the company’s first unified, global brand identity system—which included the custom typeface Nokia Pure developed with Dalton Maag—and collaborated with Microsoft brand teams in Seattle.

Before that, I worked at MetaDesign, Landor, Wolff Olins, Superunion, Futurebrand and more. 

VIE × NYC × LON
Say Hallo
Instagram
Twitter
LinkedIn

Mentions / Awards / Results
—
Published in Monocle and Creative Review 
—
Featured on Brand New, Visuelle, Identity Designed, TechCrunch, Visual Journal, The Dieline and on swissinfo.ch (as ‘a great example of Swiss typography in use’).
—
Red Dot Design Award
—
Muse Creative Awards
—
Oura, backed by Will Smith’s Dreamers fund, achieved $148m in funding as of early 2022
—
Argent voted Hottest Blockchain Brand, The Europas Awards 2019
—
Peak acquired by Hachette Livre two years after establishing brand by Proxy
—
Fy! chosen for iOS 11 launch screen visuals and featured in App Store ‘Best Apps’ 2017
—
Frill™ listed on NASDAQ 2019

Résumé / Full-time & Freelance
Brainds
Creative Director
2020—× VIE
—
Virtue / A division of VICE
Creative Director
2021 VIE & EUR
—
Mother Design
Creative Lead
2020 LON
—
The Howard Hughes Corporation
Creative Director
2020 NYC
—
Proxy
Co-Founder, Partner & Creative Director 
2014—2019 LON
—
Nokia
Creative Director, Brand Studio
2012—2014 LON
—
Wolff Olins / MetaDesign / Landor / Superunion / Futurebrand / Greenspace / Ogilvy / BBDO / ×××

Judging / Workshops / Pro-bono
—
Guest lecturer, School of Visual Arts’ Design Department, SVA NYC
—
Judge at London Business School MA in Entrepreneurship programme pitch events
—
Workshops at New Entrepreneurs Foundation in the UK, coaching 70 young start-up founders
—
Judge at Centre For Entrepreneur’s NEF Live 2019 Young Entrepreneurs annual event
—
Workshops throughout European start-up spaces, educating and inspiring founders
—
Guest lecturer and judge at London College of Communication (LCC)