GERNOT PRESLMAYER brings over 20 years of expertise in brand design and strategy, with a career spanning London, New York, Berlin, and Dublin.
During his 16 years in London, he co-founded PROXY, a startup branding studio and VC that built the Oura Ring brand. At Nokia’s Global Brand Studio, Gernot led the creation of its first global brand identity. He has also worked with top firms such as MetaDesign, Landor, Wolff Olins, FutureBrand or Mother Design.
Gernot’s work has been featured in Monocle, Creative Review and numerous design blogs. A practical design and strategic thinker, Gernot thrives on challenging norms, simplifying complexity, and injecting some fun into the formal.
Now one half of DUO, he is also available for solo freelance projects and creative writing in English.
Experience × Full-time × Freelance
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Co-Partner
Since 2024 VIE
Head of Creative
2020-2024 VIE
Virtue by VICE (now Kubrik)
Creative Director
2021 VIE + EUR
Creative Lead
2020 LON
The Howard Hughes Corporation
Creative Director
2020 NYC
Co-Founder × Partner × Creative Director
2014—2019 LON
Nokia
Creative Director, Brand Studio
2012—2014 LON
Design Director
2010 BER
Wolff Olins × Landor × Studio Conran × Futurebrand × Greenspace × Ogilvy × Design Bridge and Partners × BBDO ×××
Mentions × Awards × Results
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Published in Monocle and Creative Review
Featured on Brand New, Visuelle, Identity Designed, TechCrunch, Visual Journal,
The Dieline and on swissinfo.ch—as
‘a great example of Swiss typography in use’
Red Dot Design Award
Two MUSE Creative Awards
Oura Ring, backed by Will Smith’s Dreamers fund, achieved $148m in funding 2023
8fit bought by Withings 2022
Argent raised $40m on its way to Web3 super app in 2022, and voted Hottest Blockchain Brand at The Europas Awards 2019
Peak acquired by Hachette Livre two years after establishing brand by Proxy
Fy! featured in iOS 11 launch screens and App Store ‘Best Apps’ 2017
Lecturing × Judging × Pro-bono
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Workshops and lectures at New Design University, specialising in brand experience, system design, and strategy at New Design University (NDU), St. Pölten AT
Guest lecturer at School of Visual Arts’ Design Department (SVA), NYC
Judge at London Business School MA in Entrepreneurship programme pitch events
Mentor and brand adviser at New Entrepreneurs Foundation in the UK, coaching 70 young start-up founders
Judge at Centre for Entrepreneur’s NEF Live 2019 Young Entrepreneurs annual event
Guest lecturer and judge at London College of Communication (LCC)
Pro-bono brand consultant and designer for Triratna NY Buddhist Center, NY
Proud tenor @schmusechor, VIE
